18.5% of active pinners will make a Pinterest-driven purchase at least once a month - this figure is close to a fifth of all their users.ġ9. After seeing an item of interest on Pinterest, 73% of pinners will purchase it.ġ8. Millennials on Pinterest will purchase something they pinned 47% of the time, which is 14% higher on Twitter and 9% higher than on Facebook.ġ7. $50 is the average order value of sales that come from Pinterest and is currently higher than any other social media platform.ġ6. The same can be said for 48% of male users.ġ5. 6% of pinning happens at 11:00 pm, making it the most active hour of the day on Pinterest.ġ4. Around 39% of female pinners would rather use Pinterest’s search engine instead of the more usual options such as Bing or Google. 80% of their users prefer the Pinterest app over the desktop site, so do the same and don’t neglect to improve your mobile app too.ġ3. Those who use Pinterest start their buying and planning process two times earlier compared to other consumers.ġ2. More than 50% of Pinterest’s users are outside of the United States.ġ1. In addition, they also actively search 62% more than the average pinner.ġ0. They are also 3x more likely to have shared boards compared to the average male pinner. ![]() These dads are also heavily-engaged users on Pinterest and are even more active than some of the other audience segments. Close to 40% of fathers in the country use Pinterest.ĩ. Half of all new signups on Pinterest are coming from men.Ĩ. Because of this, there are now more than 100 billion pins in existence on the platform.Ģ. Regular pinners spend an average of 34 minutes per visit on the site, making it the longest average session lengths compared to other platforms such as Facebook (with an average of 33 minutes), Twitter 24 minutes), and Instagram (24 minutes).ģ. 50% of Millennials use Pinterest every month.Ĥ. Pinterest has 400 million monthly active users, compared to 2018’s 250 million.ĥ. Pinterest is the third-most-popular social media site right now, behind Facebook and Instagram.Ħ. 29% of Pinterest’s user base is made up of 25-34-year-old women and is their largest group of audience.ħ. On average, there are 2 million users on Pinterest that pin content every day. Here, we’ve compiled 30 of the most useful and relevant Pinterest statistics on the web to help businesses and advertisers utilize this platform to the best of their abilities.ġ. This presents a valuable opportunity for everyone, especially marketers since pinners are always on the lookout for new resources, content, and products that will suit their needs. June 2020 amongst the indicated audienceĥ Trends are calculated by comparing global normalized searches amongst Gen Z (age 18-24) during the four week period of 6/22/20-7/19/20 compared to the same timeframe the prior year.Ħ Pinterest internal data, YoY comparison between active male users in 3/2/20-5/24/20 vs 3/4/19-5/26/19, Globalħ Trends are calculated by comparing normalized searches amongst men during the four week period of 6/22/20-7/19/20 compared to the same timeframe the prior year.Ĩ Trends are calculated by comparing normalized searches amongst men during the four week period of 6/22/20-7/19/20 compared to the same timeframe the prior year.ĩ Pinterest internal data, YoY comparison between active Millennial (age 25-44) users in 3/2/20-5/24/20 vs 3/4/19-5/26/19, Globalġ0 Trends are calculated by comparing normalized searches amongst Millennials (age 25-44) during the four week period of 6/22/20-7/19/20 compared to the same timeframe the prior year.Digital marketing via Pinterest has become popular in the past few years and has the potential to bring in even more to the industry. June 2020 amongst the indicated audience Gen Z is ages 18-24, Millennials is ages 25-44ģ Trends are calculated by comparing global normalized searches amongst the indicated audience during the four week period of 6/22/20-7/19/20 to the same timeframe the prior year Gen Z is ages 18-24, Millennials is ages 25-44Ĥ Pinterest global internal data, YoY comparison between monthly active users in June 2019 vs. ![]() 1 Pinterest global i nternal data, June 2020Ģ Pinterest global internal data, YoY comparison between monthly active users in June 2019 vs.
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